Hanamasa - Gubeng Pojok has long held a distinguished position in Surabaya’s culinary landscape, particularly among enthusiasts of all-you-can-eat Japanese cuisine. Located in the Gubeng Pojok area, the restaurant is recognized as one of the pioneers of the all-you-can-eat concept, seamlessly combining shabu-shabu, grill, and robatayaki under one roof. Boasting a rating of 4.6 from 3,798 reviews, the establishment demonstrates its consistency in delivering a comfortable and integrated dining experience. For those seeking a lunch or dinner venue with a tranquil ambiance and professional service, Hanamasa Gubeng Pojok deserves a top spot on your Surabaya culinary itinerary.
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Why Visit This Venue
The standout feature of Hanamasa lies in its open-ended dining duration, allowing guests to enjoy their meal at their own pace as long as tables remain available. This flexibility permits you to relax, converse, and savor your dishes without feeling rushed. The sophisticated, tranquil, and contemporary atmosphere creates an ideal setting for business meetings, family dinners, or casual gatherings with friends. Consistently informative and responsive service further enhances the experience, ensuring every guest feels attentively cared for from arrival to departure.
The Dining Experience
The dining experience here is meticulously designed to offer uninterrupted culinary enjoyment. Guests may choose between shabu-shabu or grill formats according to preference, with an additional robatayaki option for dishes prepared directly at the table. An effective ventilation system ensures grill smoke does not compromise comfort, while the orderly spatial layout provides privacy and tranquility. Attentive staff will assist with the ordering process and ensure a seamless flow of dishes from the display counter. You may also enjoy premium coffee and a variety of refreshing beverages between dining sessions.
Culinary Offerings
Offering more than 150 menu selections, Hanamasa presents a comprehensive variety ranging from beef and poultry to fresh seafood, salads, desserts, and fruits. All primary ingredients are meticulously arranged in a refrigerated display case, allowing you to select cuts with guaranteed thickness and freshness. Each package includes the option to order one shabu broth variant to your preference, which can then be paired with a wide array of fresh ingredients. While the side dish selection may be considered standard compared to some modern AYCE concepts, the quality of ingredients and consistent flavor profile remain the establishment’s core strengths. Robatayaki preparation requires slightly more time, but the final result justifies the cooking process.
Pricing and Entry Fees
The cost per person ranges from Rp 225,000 to Rp 250,000, excluding a 10% service tax. For this investment, guests gain access to the entire display menu, the all-you-can-eat system, and comfortable dining facilities. Occasional promotions, such as a buy-four-get-one-free group package, provide excellent value for parties. Although some patrons perceive the pricing as relatively high compared to other AYCE alternatives, the value delivered through ingredient freshness, cleanliness, and premium service is widely regarded as worthwhile.
Operating Hours
Hanamasa - Gubeng Pojok operates daily without closure, from 11:00 to 23:00 Western Indonesia Time (WIB). This consistent operational schedule simplifies planning for both lunch and dinner visits. With no designated closing days, your dining schedule remains fully flexible throughout the week.
Getting There
The restaurant is situated at Jl. Gubeng Pojok No.31 010, RT.010/RW.07, Kelurahan Ketabang, Kecamatan Genteng, Surabaya, Jawa Timur 60272. Access to the location is highly convenient from various points across Surabaya, whether traveling by private vehicle or ride-hailing services. For guests arriving by car or motorcycle, multiple parking options are available, including on-street paid parking, surrounding commercial parking lots, and complimentary parking spaces on-site. Payment is processed flexibly via debit cards, credit cards, or NFC mobile payments. For further information or reservations, please contact (031) 5340446.
Practical Tips for Visitors
To optimize your dining experience, consider the following recommendations. First, advance reservations are generally unnecessary, as the venue tends to remain relatively uncrowded on weekends, allowing immediate seating when tables are available. Second, take advantage of the unrestricted dining duration to savor your dishes leisurely, particularly the fresh meats and seafood, which are best enjoyed at their peak quality. Third, order robatayaki items early, as their preparation requires additional cooking time. Finally, utilize the group package promotions if visiting with family or colleagues to maximize the value of your outing.
Guest Reviews
"The per-person cost is Rp 233,500, excluding the 10% tax. There is a promotional package where four guests result in one free. The all-you-can-eat experience is comfortable because dining time is not restricted. However, the side dish and food selections are quite standard."
"A legendary all-you-can-eat shabu and grill restaurant, arguably a true pioneer. As long as tables are available, there is no time limit, making it perfect for relaxing and chatting. The venue is extremely comfortable, especially with its effective smoke extraction system. The service is outstanding; staff are informative, quick to act, and attentive."
"The food is fresh and clean, though the variety is not as extensive as other AYCE venues. Reservations are unnecessary since it is typically not crowded on weekends. The beef, chicken, and fish taste excellent, fresh, and are served in generous thicknesses. The service is friendly and pleasant."
"Five-star service. I hope it continues to thrive. The service is excellent."
"This venue offers over 150 delicious menu items, including beef, chicken, seafood, salad, dessert, fruits, drinks, and more. The cost is Rp 223,500, featuring flexible dining duration and the option to order one broth variant. The facility is comfortable, and the atmosphere remains consistent with my previous visit."
Hanamasa - Gubeng Pojok remains a highly recommended Japanese culinary destination in Surabaya, particularly for guests who prioritize comfort, structured service, and a flexible all-you-can-eat concept. Despite occasional feedback regarding menu variety and meat grading levels, the consistent freshness of ingredients, cleanliness, and tranquil atmosphere make it a reliable choice for various dining occasions. With its easily accessible location and consistent operations, the restaurant is well-equipped to accompany every dining moment in the City of Heroes. Visit in person and experience a dining standard refined over the years.
